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Monthly Archives: February 2014

Three Passions to Change the Industry

10 Monday Feb 2014

Posted by Chuck L. Zhao in e-freight

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Three passions have governed our business: the love for our customers, the innovation of ground handling processes, and the pity for the suffering of those who work in the aviation industry.

Love for customers, first, assures we will have our business; love for customers, next, assures that we can keep our business; Love for customers, finally, assures that our business will last.

With equal passion we have sought innovation to transform the industry. We’ve literally inspected every element of cargo handling and successfully changed the way people do things from warehouse floor to decision maker.

Cargo handling is mundane. Pity always brings us back to earth. Grunts of pain reverberate in our heart. Co-workers buried under mountains of paperwork, simple routines complicated by plethora of regulatory constraints, and processes suddenly inoperable due to self-imposed limitations… We try to alleviate the pain, but we cannot always find a solution, and we too suffer. That is why one of our innovation objectives is keep employees happy as well.

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