This is IATA’s second edition of the popular air cargo event. I was their guest speaker arranged as the last presenter. I believe I did it as expected.
Infotainment is key. I successfully made the audience believe that cargo can be sexy as well as the passenger business. I introduced a short movie teaser blending sexiness with air cargo warehouse operation.
I sneaked out on the last day and took a lot of pictures. Hope those who missed the opportunities to go out can see a little bit of Lima, the fascinating city called Lima.
Enjoy!
